“It is the time you have spent with your rose that makes your rose so important.”

March 12, 2010

The title of this post is a quotation from “The Little Prince“, one of the best selling books ever, written by Antoine de Saint-Exupéry.

Why did I choose it? Because I’m wondering whether you think it is as the author has hopefully written…

Is it like that?

Obviously, not for all!

 Have you read about the market that involves a lot of countries in an HUGE negotiation that I posted some days ago?The sellers look at the flowers only as a way to make profits, and what “makes the rose so important” is the fact that it colud be sold.

Tha half of  the final prices is kept by the seller, considering that there is an increase of 15% in prices for each passage from seller to seller, for a total of 100-110% !

Among the cost of production, the half is for the flight, than follow taxes and fertilizers. The cost of the labour, doubtlessly, is the lowest: less than half cent for each rose.

Through Ducht auctions, flowers loose their own identity, so you don’t know anymore their variety, place of production, if they have the certification as “fair trade”. Everything as to be done really quickly, because flowers loose 1/5 of their value each day.

From Nairobi to the final Italian consumer, through Dutch auctions and the market in San Remo, you need less than 4 days; but when producers of Kenya negotiate directly with the final consumers, wholesalers or supermarkets, you can receive them also in 48 hours.

Here there is a link to a video that deals with this market, and in particular with the Dutch one.


CAUTION! Unfortunately, it is in Italian, because it is an Italian program, and I couldn’t find it in English.


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