All that glitters is not gold!

April 23, 2010

Looking for some information about Interflora, everything seemed perfect: tens of partners, hundreds of countries, thousands of shops, millions of euro: an organized system that involves people and money, surprisingly simple if you just take some news from Internet.




Such organization has stirred my curiosity, so I decided to ask directly a floral shop’s owner how this service works and what he things about it. Did I do the right thing? Sure, I did! I had some interesting answers that, first of all, confirmed that you should never take ads or information (given by the company itself) as gospel truth. The shop where I went offers Interflora service since 1960 and people that go there use it: around 1000 customers of this shop exploit it every year. But the positive aspects are not particularly registered by the shop itself: Interflora offers just a computer, it has to pay a fee per month and there are no relevant economical advantages. The owner I interviewed told me: “It is just as a nice thing to place on your shop window.” When I asked him an opinion about it, he said it is just a service addressed to people, not to the shops, and at the same time there isn’t a rigorous selection from the shops, because they have not the same products, the same quality and the same skills in doing arrangements, but they have the same prices. So, people often complain about the results, because flowers or plants that reach their destinations are different from what they expected: they had figured their expectations out on the shop where the delivery order has left.



To cut a long story short, this service has the only purpose to build a big business or, better, bigger and bigger: the more associates it has, the more it earns: such a simple, clear, straight-line project, isn’t it?


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