Mother’s Day

May 9, 2010


Happy MOTHER’S DAY! I guess, lots of kids have prepared little gifts for their mothers, in order to delight them and show how much they love them. Generally, it is always a tough task to decide on the perfect gift  but, being a perfect time to thank your mother, what better way to express your feelings than to say it with flowers?! They are a wonderful way of expressing your love and gratitude to your mother on the special occasion of Mother’s Day.

That’s, indubitably, the same thought Interflora had had. Could it let this occasion slip? Obviously not! It is a great chance to boost its income, so it has come up with a huge range of Mothers Day Flowers, bouquet and little gifts to add to them.


Why have I chosen to tell about this celebration? The connection with Interflora is pretty clear, and since I have already dealt with it in some posts, this day seemed to me an example to see how this company works, how tries to “exploit” all kind of occasions and to build its own business.

 Next to this aspect, we should also consider that for every product, for every company, a marketing strategy and some ads are inevitable: Interflora hasn’t dropped them, playing with a smart advertising campaign.

Take a look at some of its ads!





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