Milanese people: mad about flowers

May 14, 2010

Ah, the hard life of a student! ;-)         


Sometimes, because of the study or classes, you don’t have even time to listen to the news on television. But I know it cannot be an excuse: that’s why I often check news on internet, and some days ago I found an article that dealt with the relation between flowers and Milanese people. What better for my blog? :-)



It seems that the Milaneses love plants and colors which should put an end to grey winters (although this winter seems not to disappear, unfortunately!): around 4 million of plants for gardens or terraces, seasonal or not seasonal, for a public or private use, are sold in Milan and in somewhere about. Among them, almost 300.000 smaller plants and 500.000 plants of roses ( 30% of the national market and 40% of cut flowers: the headline itself of the article, just because of this, was: “In Milan, all mad about the roses”) are sold in one year.

Franco Cereda, the President of “Associazione grossisti fiori “ of Unione Confcommercio, said that in Italy the value of the market has got through 2.200.000 € per year, with between 40 and 45 € per capita, but Milanese spend more, around 70 € per person, almost the double of the national average.  They prefer to cultivate them in the water and without earth, because it is easier and more suitable to the quite dry climates of the Milanese apartments. Nowadays, they are also testing some particular panels, already widely used in the Northern countries, in order to introduce them in a broader market, with some musk where the plants are added: in this way, they can have “vertical green” both inside and outside: inside, as a sort of picture on the wall, with plants  fed by a little irrigation system, or outside, with bigger panels. Milanese people, therefore, are pretty daring, very curious, and look usually for some peculiar plants, although they are not suitable because they can’t resist to the hot summers, like red Japanese maple or to the cold winters, like sand villa, a really appreciated “new entry” in the tastes of Milanese.



One comment

  1. Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Christian, iwspo.net

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