Say it with flowers!

April 22, 2010

Put up your own hand if you have never seen this symbol! … None of you? I could have bet on it! The winged Mercury is the historical icon of Fleurop-Interflora, well-known all over the world thanks to more than 100 year of life: since 1928, Fleurop-Interflora is the National and International service of floral tribute delivery and it is present in more than 150 countries, with more than 58.000 shops all over the world.

Flowers, in this extent, are not seen anymore just as elegant creation of nature, but as a way to make money, exploiting their shapes, their variety, their beauty, in order to build a huge market, and going further the personal pleasure, as we’ve seen, for example, in the case of Mr Francesco Mercandelli or Mrs Ivana. It doesn’t mean it is “the worst way”, it is just…different: different conceptions, different point of views, DIFFERENT  manners to use the SAME thing.

Let’s see something about its history and how it works…

 In 1908 the florist of Berlin Max Hubner had an intuition that turned out to be a success, further than any other expectations. He had three main goals:

  • create a florists network;
  •  assure the delivery to your door;
  • cash on delivery.

Then, his ambition became a reality in 1928, during the years between the two Great Wars, years dominated by big passions and technological advance. Only in 1960, during the economical boom, the slogan “Fiori in tutto il mondo” (Flowers all over the world) was born, and in the following years the number of florists incredibly grow. Thanks to the website www.interflora.it, created in 2004, everyone has now the chance to give flowers or plants as a present. Then, with the march of time, it has fought trying to enlarge its market share. “We want to strengthen the position of Interflora among the floral shops” – claims the President of Interflora Italia Sandro Bragheftoni – “we want to offer, beyond the delivery and the technical arrangement, also a project concerned with fundamental concepts for the actual market: sale, communication and marketing techniques. We want to broad our distribution system, not limiting to 2.200 shops, but getting closer to 5.400, as French shops, a country with a density of population very similar to ours”. A big change that tries to develop technologies, and a world projected to the globalization.




The mechanism: everything happens in few hours: you can send them and in a very short time they are received, in every Italian or foreign place that has Interflora service.

Therefore, it gives you the chance to reach quickly everyone you want, in almost every part of the world, with an appreciated and scented present. Is it your mother’s birthday and you are studying or working abroad? Are you celebrating the first anniversary with your partner that is unfortunately far away? Do you want just to say thanks to a friend?

You could order in three different ways:

  • go to one of the 2000 florists provided by this service;
  • plug into www.interflora.it and make the order choosing among a wide range of products;
  • call the phone number.

Easy, isn’t it?



But it is not finished here: there is something for everyone!

Are you a shop, in some way linked to flowers? Have you got a website? Would you like to reach millions of people around the world? Well, you should join a partnership with Fleurop-Interflora.

You can get up to a 12% commission with our products: the more you sell, the more you earn! And there are no taxes to become a partner. You would receive all the necessary tools, add specific links to your website and check the statistics online, in order to follow your business in every moment. Fleurop-Interflora would provide everything, from the order, to the delivery, to the billing: you should just sell.

If you sell Fleurop-Interflora  products through your website, your visitors would  buy them, because they are offered by a leading company, and you can be sure to address your customer to an reliable partner.

Look at some Fleurop-Interflora ads, not only Italian: some of them are really funny! Enjoy it!





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